RECLAIM YOUR TIME AND RESOURCES WITH THESE APPS (+ A BONUS TIP TO HAVE THE ENTIRE PROCESS HANDLED FOR YOU!) Content is everything, and creating videos for multiple platforms on a consistent basis can quickly get intimidating. As a response to this problem, the app store is filled with hundreds of time management and scheduling

YOU DON’T NEED TO BE GEARHEAD TO MAKE GREAT CONTENT! Creating a video (or video series!) to market your product or service is an easy, shareable way to connect with your customers, but the thing that often holds people back is their lack of technical knowledge of cameras. 97% of video marketers reported that using

IF THE PROCESS OF SCRIPTING, RECORDING, EDITING, AND PUBLISHING A VIDEO FEELS INTIMIDATING, THIS POST IS FOR YOU! As a business, you may often feel like your valuable time is better spent developing and improving your offer rather than pushing it online. Let’s just say development and marketing go hand in hand! Your efforts to

You can make an effective product demo video that drives sales if you identify your goal and audience, pick the right format (live-action or animation), and structure your story based on the problem you solve.

EXPLORE NEW IDEAS WITH THESE QUICK AND EASY TIPS You either have a sea of video ideas, or you have a blank page. There is no in-between. For those who relate to not having video ideas, don’t sweat it: generating content ideas is a matter of research, inspiration, and knowing your values and content pillars.

PREPARE FOR YOUR PODCASTS, TALKING-HEADS, AND INTERVIEWS! When you book a studio to shoot video content, you want to make the most out of your time there, and that requires planning. The similarity between you and movie directors is that you’re both trying to tell a story. Sure, one is about a product, and one

The perfect landing page video addresses the problem head-on, humanises your business, tells a story, and wraps it up with a call to action (CTA).

Video marketing is a powerful way to engage and attract customers. According to Forbes, 90% of customers have said product videos help them make purchasing decisions. A good video marketing strategy is now the difference between being huge and being unknown. Videos are all over the place, and the trend began way back when Instagram